Corporate Identity

Sika invests in measures aimed at strengthening the long-term position of the Sika brand. The end of 2012, for example, saw the conclusion of a corporate identity process launched two years ago. This process has delivered a sustainable, clear-cut positioning of the brand, an updated framework for groupwide communication plus uniform guidelines for a more expressive and contemporary corporate design.

The tagline: Building Trust

The word "building" expresses both Sika's core business area and the activities of its customers. It has connotations of shaping, designing, structuring and developing. One single word unites all the core competencies of Sika and its customers.

Trust is the foundation of partnership and collaboration. It is fostered by the quality of Sika's work and it is the result of continuous innovative power and perseverance. Trust underpins Sika's philosophy as well as all its promises and obligations vis-à-vis customers and partners.

Trust is a continuous process that needs to be actively cultivated. Any brand – the Sika brand being no exception – thrives on the trust placed in it by its stakeholders.